Like in many other industries, those who can collect data and react to early trend indications often find themselves at an advantage over their competition. Being able to utilize some type of trend based algorithm that’s able to see patterns much earlier than any human eye makes is something that has been done to great effect for many years. Generally though, you’d associate this type of trend analysis and pattern gathering algorithm with some type of stock market statistic or any other numerical based tip. Amazon, however, is thinking much more diversely.
Utilizing a generative adversarial network (GAN), which reviews large amounts of samples and can recall the specific details of each style, Amazon’s research and development firm, Lab126, is researching how to create technology that is capable of not only identifying, but reacting to fashion trends. The premise being that by tracking these fashion trends and compiling that data, the AI bots may be able to predict and create designs based upon them in the future.
So I guess the real question is; will we all be out of a job pretty soon? The good news is, probably not. Well, not if you’re designing interesting, new and unique designs anyway. Compiling data and reacting to trends is certainly a large part of footwear “design” for certain brands, and I can see how that data can be quantified and reacted to. Coming up with new, interesting, different and creative designs though would be much more difficult to do with AI…though I wouldn’t rule it out at some point.
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