In no particular order, I thought it was only right to give 10 projects their own honourable post mention, and it only felt right that the first was an entry that was so so close to being chosen as the winner. For those in the footwear design industry, you’ll know that Brett Golliff is a different breed of designer. From the narrative behind his concepts, to the execution of his renderings and transparency throughout his projects process, he showcases the exact type of level we’re expecting with this competition.
I would explain the concept myself, but I can’t really do a better job than the mastermind himself –
“My goal for the @conceptkicks @theshoesurgeon #CONCEPTSURGEON competition was to find the balance between two brands that from the outside are far from each other. After evaluating their approaches I learned they are one in the same, a celebration of technique and material. I took that mentality and began thinking of how each of their qualities can come together to form a fresh take on a Chelsea Boot. Using leather in key areas to create structure and form while balancing it with lightweight engineered knits that conform to the foot. To aide in form and fit, a strap is able to be attached through the knit and wrapped around the ankle and heel. The leather heel counter is a one piece construction that unsnaps to aide in putting the shoe on. My goal was to bring these two worlds together while also taking in The Shoe-Surgeon’s approach to crafting footwear. I wanted the design to really emphasize his focus on the shape and stance of his creations. All in all I found this exercise to be incredibly fun and challenging.” – Brett
You can see each phase of Brett’s ConceptSurgeon entry, below.
Product Designer + Footwear Architect | Founder of @ConceptKicks | Instagram @MrBailey_ | www.MrBailey.co.uk
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