ConceptKicks x ForEver Soles: Re-Form Sole Program

We’ve teamed up with premier Portuguese sole manufacturer, ForEver® to “Re-Form” the industry.

Three progressive soles, designed by Mr. Bailey, have been developed by ForEver® and opened in a full size run that progressive footwear brands, designers and artists are able to apply to use for their footwear collection/creations via our collaborative website, Re-Formatted.com.

 

 

Why?

Creating new sole designs means creating new moulds, and then having too open each of those moulds in every shoe size you’d like to offer – this is an incredibly expensive process and often newer/independent, more progressive brands are unable to make this type of investment so early on.

Generally, the only option available is for them to use “of the shelf” or “public” out soles. These are soles that are available publicly to anyone, and are generally almost exact copies of existing soles, or are adopted by a multitude of brands and shoe styles featuring similar (or the exact same) sole tooling.

Needless to say, this can be creatively stifling and creates a market place flooded with similar shoe styles.

The “Re-Form” collection aims to flip that narrative, and offers progressive soles units, open in a full-size range, that are catered to those newer/interesting brands, designers and artists, all of whom will be able to apply to utilise the “Re-Form” collection for their creations via our collaborative website, Re-Formatted.com. The reasoning behind this being that this enables us to ensure the soles are utilised by brands and individuals that embody the same passion and progressive attitude that this collection was also fuelled by.

 

 

Design Story.

Each season our soles will be designed by a different creative and have a unique theme/story. This initial collections logo and soles, all draw inspiration from existing iconic sneaker brands & silhouettes, and re-imagine them in a slightly different context; an iconic basketball sole tooling re-imagined/re-formed into a running sole, or a classic casual sole unit re-imagined as hiker sole unit, for example. This makes the designs familiar, but still unique and progressive.

The first collection of soles consists of three styles; the “FAST AF”, the “JANE HOPPER” and the “IVY HIKER”.

         

To learn more and/or apply to the Re-Form program, head here.

Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | www.MrBailey.co.uk

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