We first caught up with Rich and his ASIF partner, Nate Harvey a while ago to discuss their super futuristic brand and how they’re disrupting the industry with not only their designs, but their business model (check out the interview here). Since then, we’ve both been keeping tabs on what’s been happening in each of our respective fields. So, as I was scrolling through my IG timeline I was pretty shocked when I saw a magazine article stating that Rich had re-joined forces with his old company, Creative Rec, to help try to steer them back in the right direction.
Given what I’ve seen him and Nate come up with for ASIF, it goes without saying it made me super intrigued about the future possibilities for Creative Rec. I reached out to Rich, and he was more then down with enlightening me with what he’s been up to, what CR needs and what he’s got planned for them.
You you check out the interview in full below, with a look at a few of Creative Rec’s and ASIF’s future releases. Big thanks to the homie, Rich for taking the time to do this.
RC – Im currently back at Creative Recreation as Creative Director and developing a brand “re”-creation come SP16 and onward. Also, working on a passion project called ASIF and run a creative agency called Visual Richuals.
RC – I wanted to accept the challenge of bringing back the brands creative essence that at one point changed the footwear game.
RC – The true DNA and vision has been lost and the soul of the brand has been misled. I felt it was my duty to bring back the true meaning of the brand: creative / artistic imagination – recreation / through work or play…..its been in the brand name since birth. As an individual you are your own canvas, its up to you on how you paint your picture….hopefully CR is one of the tools that enhance your creative individuality in any environment.
RC – Progressive expression for anyone’s creative lifestyle!
RC – LOL….yes….jumping between space and time is part of the creative process for ASIF….we gather information from the past, present and unknown.
RC – There’s inspiration, mass production, desperation, me too, next level or over saturation….as a consumer its your choice if you want to lead or follow and that will dictate where the footwear industry goes.
RC – Safa Sahin…….think i seen him at sector quadrant///0002.1145…..hes out of this world and taking it there!!!
RC – The compliments, appreciation and support you receive for creating something you believe in.
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