February 2017 was the first time i visited Dubai, it was a city I was always intrigued by from afar and during my trip I wanted to do as much as I could to soak it all in. If you know anything about Dubai one of the first thing that comes to mind is the heat.
When I started to think about the design of the OB spring/summer 2018 season while I was 4 wheeling in the Dubai desert I started think about performance and luxury fused as one. Being that our sneakers are all handmade in NYC and when most people hear handmade there first thought is usually “Leather” I wanted to go about this collection a little differently.
My design background started in performance working for New Balance, Adidas and even doing some work for Nike. Sports and performance has always been in my DNA but I also love style and high fashion.
The knitted upper aka fly knit, a name that Nike coined for this process has become popular with all the top performance brands (under different names) and recently has trickled into the mid tear casual footwear markets. Due the to nature of the manufacturing process of knitted uppers and the high quantity’s that are required from factories Its difficult for smaller brands to incorporate a process like this into there shoes. So by using my supplier relationships of over 10 years I was able to introduce this technique into my collection of handmade luxury sneakers.
Not only is this technique cool, but it also provides functional benefits that compliments how we make our shoes. The most obvious one when you wear the shoe is the breathability which is important in warm climates like Dubai. The Weight; The Tyndaris Hi and Lo knitted version’s are much lighter than it’s original all leather style from the previous season. Leather is naturally heavy when it’s all stitched and layered together but since we’ve combined the two to make the shoe 50/50 it’s clear that these benefits have improved this collection and made these styles more desirable for the spring and summer seasons.
The process itself to create this collection is time consuming and took approximately 10 months from conception to inception.
Here is the quick run down…
The mission was to design and build a great sneaker using a current technique and technology meshed with the traditional art form of handmade shoes. Shoes and sneakers that are made in America is few and far between and what I want to do as a designer is push the boundaries in footwear development and achieve on a small scale what those may think can only be done on a large scale. The Tyndaris Spring/Summer 2018 collection is proof of that and no matter what…we will continue to do our best to tip the scales.
Our spring/summer collection will be available at Level Shoes in Dubai @ the Dubai mall and online in February 2018.
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