Mr. Bailey
Product Designer + Footwear Architect | ConceptKicks Founder + Director

All posts by Mr. Bailey


Mr. Bailey x ekn Footwear TRILLIUM Boot


My challenge with the TRILLIUM was to design something that is both unique, and minimal. Delving into the shoes construction and allowing it’s unique construction to be the source of it’s aesthetic, allowed the shoe to be both simple and complicated, different and palatable, all at the same time.

A uniquely constructed iteration of a Chelsea Boot, the TRILLIUM is both minimal in it’s aesthetic, and complex in it’s construction. The TRILLIUM features a stitch-less upper, with a uniquely wrapped one-piece raw edge leather upper and hidden elasticated collar, a welted Vibram Christy sole and a recycled, removable neoprene bootie (not seen in pics).

From forming the upper correctly, to finding the perfect Last, wear testing and material selection, each phase has been meticulously calculated and tested to ensure the final result embodies both the intended functional elements of the design, as well as the aesthetic.

The boot is (finally) available via




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END. Clothing


So, we just wrapped up the first stage of the first ConceptSurgeon contest. I wanted to thank Dom aka @TheShoeSurgeon for flying across to London to pick the winner with me, and also thank Creative Debuts for letting us use their space, and Perky Blenders for keeping us both caffeinated.

Given this is our first challenge together, we’re both pretty much learning as we go. We’ll prob do a little re-structuring for the next challenge, as well as operate the live-stream (if we do one) a little differently also. Overall I can say without a doubt I was super happy with the amount and level of entries, from amateur through the pro, we had entrants for all over the place. Thakyou to all who took part.

I can’t say too much, but we have some pretty interesting plans with ConceptSurgeon, plans that will offer our community something that has been sorely lacking for quite some time. I’m excited to roll it out, i”m sure it will all come clear over the next few challenges.

Congrats to Corentin and to everyone who entered, there’s plenty more to come.


For those that weren’t happy with certain parts of the challenge, if you were respectful and voiced your opinion in a constructive way, thank you – we appreciate the feedback and will take it into consideration moving forward.


Sneakers The Book | Now Available

A few months ago, Howie kahn, Alex French & Rodrigo Corral, the minds behind Sneakers The Book, reached out to me to get my shoe story; how ConceptKicks started, where my journey started and where it’s continuing to lead me.

With stories from over 60 industry legends, from Tinker Hatfield and Jeff Staple, to Ronnie Fieg and Virgil Abloh, the book is filled with incredible stories from iconic shoe industry leaders.
I received my copy of the book yesterday (which came in a mini shoe box), and the whole project is just beautifully executed. I’m super humbled to be sandwiched between two industry icons, Tiffany Beers and Tom Sachs, at what imo, is the best chapter number in the book, 23.

The book is now available for purchase (here), we’re also planning a London launch event later next month so make sure to stay tuned for that if you happen to be in the area.

Images by David Mawdsley




Lineapelle | #ConceptSurgeon

This past week I flew over to Milan for Lineapelle, one of the largest fairs for leather and materials in Europe. While I was over there I managed to link with a few rising stars in the industry, one of them being the super talented Dominic Chambrone aka “The Shoe Surgeon“. Aside from eating free aperitivo and visiting a few iconic spots around Milan, we managed to sit down and finalize a project we’ve been scheming on for a while.

I don’t generally like to collab with too many people, unnecessary collaborations seem to be commonplace at the moment, but I’ve seen this man grind it out in the pursuit to perfect his craft over the years and it’s incredible to see his success. With the mutual respect we hold for each others work, it really just made it make sense that we do something together, for both ourselves and for the community.

With that in mind, we just launched our first collab #ConceptSurgeon challenge series, which you can find more about by clicking here.

More to come in the near future 🖖🏼
📸 by David Mawdsley ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#sundaysketch | ôrəˈgämē

Not had the chance to do a Sunday sketch for a while, this one’s more about the idea than the sketch. Inspired by Issey Miyake’s Pleats Please collection, I thought it might be interesting to create a sole unit that would enable the shoe to have a functional origami (folding paper) style upper, and would wrap around the user’s foot. There would also be a Manila envelope style string strap closure wrapping around the back through to the medial and front. Still playing with the idea…