Mr. Bailey
Product Designer + Footwear Architect | Founder of @ConceptKicks | Instagram @MrBailey_ |

All posts by Mr. Bailey


A Look At The Design Of The Adidas Football COPA 19

Adidas Senior Footwear Designer, Arnau Sanjuán recently shared a look into the initial design of Adidas’ latest football boot, the COPA 19, that he designed in collaboration with fellow adi designer, Andrew Turner.

The new COPA 19+ features a selection of elements designed to maximise fit, touch and movement. In terms of fit the internal construction, featuring foam pads and an ortholite sockliner, provides cushioning and comfort. The Sockfit collar is engineered to naturally expand to foot shape to ensure supportive fit while an anatomical upper mimics a barefoot experience.

The new Fusion Skin is an evolution of the COPA’s classic leather treatment that features a seamless and less permeable skin, re-defining touch for a football boot. The K Leather itself is super soft, providing optimal comfort and touch. The X Ray Vamp brings the foot closer to the ball and reduces slippage. The Purecutlaceless upper remove unneeded layers to maximise ball control area.

The design of the COPA 19+ is also engineered to maximise movement. The Exoframe stabilises movement and enhances traction. The two footshape inlays allow optimal cushioning. The stud positioning and shape have been designed to optimize rotation. (via Arnau)

You can see some of the initial sketches, as well as some final product shots, below.

Designed in collaboration with A.Turner.
Creative Direction: S.Handy and D.Surace
​Design Team: M.Taylor, A.Mazoyer & M.Scharnagl
Development: M.Love & J.Seabourne
Marketing: R.Aschroft & G.Saint-André













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Steve McDonald Shares Nike Air Azona Sketch

Nike ACG co-founder Steve McDonald recently shared a look at the Sticky Rubber Nike Air Azona originally released back in 1991, accompanied with the initial sketch render of the shoe.

A little info about Steve – along with being one of the founders of Nike’s All Conditions Gear division back in the early ’90s, McDonald was also responsible for designing other popular silhouettes from the Swoosh’s ’90s archives including Charles Barkley’s Air Force 180, as well as being a part of the process behind the Nike Kobe 3, Nike Air Moc, and more. (via SoleCollector)

“We started ACG (Nike’s Outdoor Division), Air Mowabb, Air Azona, Air Revaderchi, Air Moc, and Air Deshutz, as well as a lot of cool Nike basketball products like, Air Force Max, and MANY others. These were the days of ‘learn as you go’ and raise some hell along the way. What a treat!
And yes, we took a 15 million dollar business to a nearly $300 million dollar business in just over 2 years.” – Steve

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Amar Dhadwal Shares Inpiration Behind Under Armour Creations

Outdoor/Training Footwear Designer at Under Armour, Amar Dhadwal recently shared some insight into the design and inspiration behind some of the Under Armour’s styles that he’s worked on. From the heavily moulded, Acquisition and Stryker silhouettes, to the light and agile SpeedFit (both 1 & 2) and finally the Infil Ops, which could easily be featured in some type of futuristic dystopian film, you can see some of the initial sketches and final product shots, below.


“Indestructible equipment inspired by an apex predator that has suvived on our planet for 200 million years.

Followed up on the original Infil by Steve MacDonald. Existing tooling.” – Amar




Speedfit 1

“Inspired and tested by trophy bow hunter Cam Hanes. The goal was to strip off as much as possible and maintain durability for a multi day trek.” – Amar





Speedfit 2

“Continuing the legacy of the light, agile adaptive fit story from the original Speedfit. Updated with 3D auxetics tongue and vamp.” – Amar




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Infil Ops GTX

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‘Amoeba Trainer’ By Shamees Aden

Back in 2013, researcher and designer, Shamees Aden combined rapid prototyping with the study of protocells – an emergence in the world of science that could potentially revolutionize material development – to try and create surface-adapting footwear.

The study of protocells is a new and emerging science that has the potential to drastically revolutionise the way we make materials. Essentially protocells blur the gap between the non-living and the living. Engineering the emergence of life from lifeless liquid chemicals manufactured artificially in the laboratory could provide the building blocks to create a new-made nature. – via

Shamees’ concept would offer offer an adaptive and bespoke pair of shoes by engineering life from artificially manufactured liquid chemicals through printed biotechnology ( Forming a second skin around the wearer’s foot, the shoes would transform and respond to the athlete depending on their activity, and the amount of support needed based on their level of intensity.

In my mind, “living” materials that react to our own biological needs in real-time is absoltuley the future of performance product. During the course of activity our demands and needs can rapidly change from one millisecond to another, and having something that can react, and event anticipate what our bodies will need in that moment could game changing.

You can see some of Shamees’ experiments below, for more on her other projects, head here.

via – DesignBoom





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See Early Sketches Of The Marquee Boost

Adidas Senior Footwear Designer, Jean Khalifé recently shared some of the initial sketches of one of Adidas’ latest Basketball sneaker releases, the Marquee Boost.

The Marquee Boost features a padded collar and a multi-layered combination of fused and stitched upper patterns, sat atop a BOOST midsole and transparent Rubber outsole with a Herringbone traction pattern.
Below you can see the initial sketches, where the initial inspiration for the Marquee Boost comes from and how they updated it, as well as a few shots of the final prooduct.

Images via SneakerNews










Joris de Groot Applies Car Interior Techniques To Sneakers

DesignBoom recently published an article on, Joris de Groot – a designer constantly searching for connections between seemingly unconnect things. Applying a technique in one and applying it to a very different one. For Low & Bonar’s In4nite II Project, Joris explored bringing the techniques used to create car interiors, over to footwear.

Currently Low & Bonar’s colback® material is generally used in the automotive industry, where it’s incorporated into the car’s interior upholstery. After researching the material, Joris decided to focus on trying to mould the material and apply it to a shoe. He then utilised the “Festoon” technique to attach the upper to the EVA sole unit.

Below you can see some of the development process and final beauty shots.
Images via Studio Collector

via – DesignBoom










2000N is the force the mold is pressed into the carpet, to form the shoe.

2000N is the force the mold is pressed into the carpet, to form the shoe.




Roya Hojati Creates Vibrant Colour Concepts

Reebok Colour Creator, Roya Hojati has been creating beautifully vibrant sole units.

Below you can see a personal sole experiment, where Roya made a silicone sole mold and filled it with a combination of resin and ink to create a trasnparent effect that, according to Roya, “allowed for bursts of colour to appear in an abstract form”.

You can also see a super interesting look at another sole experiment in the embedded Instagram images below (taken from her Concept ColourLAB page).







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Ben Nethongkome Shares Kyrie 5 Sketches

Nike designer, Ben Nethongkome recently shared some of the initial sketch/renders of Kyrie Irving’s latest signature Basketball sneaker.

Detailing some of the process behind the latest design, and the evolution from last years Kyrie 4 to the latest model, Ben stated that “Out the gate, he said, ‘Yo Ben, for the 5, I want to push being sharper and quicker.’ For me, I took that as, through a performance lens, he wants to be quicker on the court. From a visual expression standpoint, the shoe should look faster, quicker and sharper. That was a departure from the 4 to the 5, where the shoe looks like speed on the court. To do that, we took some steps.

First and foremost was making sure that the silhouette was quicker. We looked at it from the ground up. The last of the shoe – we removed some volume in the forefoot, so that the taper in the forefoot is more modern and less bulky than what we had in the 4. We checked with Ky and said, ‘Here’s the shape of the shoe – just the silhouette – before we even get into the design. How do you feel about that look?’ He liked that we were getting quicker and sharper.” – Ben

NiceKicksNick DePaula caught up with Ben to discuss the design process, which you can listen to, here.

See more of of the initial sketches, as well as some shots of the final sneakers, below.

Image by NiceKicks/Gabe Oshin

Image by NiceKicks/Gabe Oshin



A Look At The Design Process Behind Adidas’ N3XT L3V3L

Adidas VP & Brooklyn Creator Farm Creative Director, Marc Dolce recently shared some insight into the intial design of adidas’ latest Basketball sneaker, the N3XT L3V3L.

“BROOKLYN, New York, November 27th – adidas Basketball today introduced its latest footwear and apparel collection for the Spring/Summer 2019 season, co-created with the adidas Brooklyn Creator Farm. Born from Brooklyn and inspired by collaborative conversations with athletes in New York City, the collection is designed to lead basketball’s ongoing evolution and push boundaries to enhance the future of the game. Highlighted by N3XT L3V3L, Marquee Boost and Pro Vision silhouettes, four unique colorways will be available exclusively on for 24-hours on December 1st before official launch later this year. /// Big s/o @nickdaiber ✍️ @denisdekovic @johnkaiserknight” – Marc Dolce/Adidas

You can see some of the initial sketches, as well as some beauty shots of the final product, below.
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Grown, Not Made | Sam Whitworth

Industrial Designer, Sam Whitworth has been “growing” sole units.

With the help of a few plug-ins, Sam’s essentially created algorithms for growing sole units in Grasshopper –

“The focus of my “Grown, Not Made” models is for the structures to be self assembling. This means that as the designer I create 3 things:

1. The form I want the structure to fill (midsoles in this case.)

2. The code that defines the growth rules the structure will follow. I do this using Grasshopper and several other plug-ins, which are visual interfaces for creating algorithms, since I don’t speak any coding languages.

3. The numerical inputs for the algorithm.

Hopefully, I can manipulate these elements skillfully enough to implement designs that mimic nature’s inherent beauty and function.” – Sam

You can see some of Sam’s sole growing experiments, below.



A Look At The Design Process Of The Under Armour Harper 3

Under Armour Footwear Designer, Spencer Hawkins recently shared some of the beautiful sketches and overall look at the design process of UA’s Harper 3’s.

“A quick look at design process and storytelling that went into the Under Armour Harper 3 Cleat. I am the footwear designer for this project, but the final outcome is due to a collaborate effort by many of my teammates, including but not limited to: Nicole Doenges, Lead Developer Sarah Danforth, Lead PLM Chris Warren, Sports Marketing Under Armour Brand Team Under Armour Team Sports Design Team” – Spencer

See Spencer’s sketches and some beauty shots of the final product, below.










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Nicole McLaughlin Makes Shoes From Balloons And Shuttlecocks

Reebok classics designer, Nicole McLaughlin has been making super creative shoes out of everything from shuttlecocks and sweatbands, to balloons and volleyballs.

As you can see from below, no material or product is off limits to being cleverly repurposed and constructed into a shoe.

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shirt pockets

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adi golf visor ⛳️

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made it out of a volleyball

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Hender Scheme Debut’s “New Craft” Collection

Hender Scheme recently showcased a couple of their new styles from their “New Craft” collection.
A brand that has become infamouse in the footwear industry for producing extremley high quality homage’s to some of the worlds most iconic silhouettes, I always find it refreshing to see them create original silhouettes.

Juxtaposing classic brogue shoes, with a more technical bootie construction and lacing system, the “tarp” is a super interesting mixture of heritage feel and contemporary aesthetics. Their other offering, the “skirt” features with elongated/untrimmed upper sections that playfully drape over a chunky ripple sole unit.

You can see more of Hender Scheme’s latest “New Craft” Collection, below.

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