Athletic Footwear Innovation workshop with Mike Friton

Apply today for Athletic Footwear Innovation workshop with Mike Friton

Mike Friton is a legend in athletic footwear; the designer with creations such as the Nike Presto and the Nike Woven in his portfolio, and one of the ingenious minds that brought the auto-lacing system from Back To The Future to reality. From March 23rd to 27th, the Polytechnic University of Hong Kong and SLEM-Waalwijk give 15 participants the opportunity to learn everything they need to know about athletic footwear innovation from this renowned footwear designer.

During this once in a lifetime opportunity Mike Friton will teach you how to develop an innovative footwear concept. This week-long workshop will involve creating a wearable prototype and applying dynamic materials. The workshop will also include methods for quicker 2D to 3D prototyping that come from Friton’s 30 years of experience in the footwear industry.

Due to the intensity of the workshop we only accept serious applications from footwear designers and professionals. Please apply before the end of this weekend by emailing

Dates: 23-27th March

Costs: EUR 888 / HKD 7777

Classes will be held in the spectacular Innovation Tower of HK Polytechnic University:




Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks |

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