ASICS GEL-LYTE III | Shigeyuki Mitsui (Video)

The big homie, Lester Jones of InTheirShoes recently caught up with the man that designed the iconic, ASICS GEL-LYTE III 25 years ago, Shigeyuki Mitsui.

Discussing everything from the way the sneaker culture has altered since the he designed the shoe, the mix of functionality and clean aesthetic in the shoes, and how he feels about the fanfare surrounding them. Check out the great inside look behind the creation of the ASICS GEL-LYTE III and how they’re celebrating the 25 year anniversary of the shoe with their ‘Made In Japan’ special release, below.

 

📷Liam Parsons

 

 

CKLAB-AD3

 

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Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | www.MrBailey.co.uk

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