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Alexander Taylor – A Brief Encounter

Within the last 10 years Footwear has evolved from an engineering standpoint drastically, but gracefully. Notably a major aspect that has elegantly reformed how shoes are made & ultimately designed comes from the pioneering of knit being utilised for shoe manufacturing.

Alexander Taylor & his team of innovative industrial designers, spawned arguably one of the most impactful manufacturing techniques utilised in performance and fashion through a combination of creativity & a visionary engineering prowess.

With an invitation from adidas, 2008 marked the year Alexander Taylor started a project aimed for the 2012 Olympic Games. PrimeKnit was then born from being challenged to create something innovative & sustainable in terms of footwear construction. To this day, AT and their collaborative efforts with adidas have managed to make some of the most innovative products from the brand for the athletic & stylish masses.

Alexander continues to work alongside the “3 Stripes” to boldly further innovative design to create new technologies that marry the worlds of performance and style. With a growing audience of whom stand to salute Alexander Taylor, we can only maintain an excitement for more ingenious problem solving that will impact not only our abilities to produce, but also the climates of culture formed around the end consumers.

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David Mawdsley

The Footwear Composer