cc088871283635.5bbfb34581b77

ADIDAS x DANIEL ARSHAM _ HOURGLASS (FUTURE)

Adidas Footwear Design Director, Aurelien Longo recently shared some insight into the release of adidas’ latest collaboration with Daniel Arsham.

“The third chapter of the adidas Originals by Daniel Arsham collaboration turns its attention to the “future.” Informed by Daniel’s exploration of the concept of art and chaos, “future” features a cutting-edge silhouette. It celebrates the relentless commitment to innovation and creativity of adidas and Daniel Arsham with revolutionary carbon 4D printed tooling and a fully Primeknit upper that reveals the word “FUTURE” when exposed to UV light.” – adidas

“DEFINITELY one of the most interesting projects I have ever worked on : the Consortium4D in this special colorway and features, with all the accessories : socks, gloves, bag and the entire packaging.” – Aurelien

The story telling and execution of these collaborations are always done beautifully. From the packaging and accesories, through to a 15 minute mini-movie, everything surrounding these shoes embodies Daniel Arsham’s penchant for telling unique stories through his artwork.

The shoes themselves feature a 4D printed midsole developed by the adidas Future team & Carbon, as well as boasting a primeknit upper that features the wording “FUTURE” across the toe (revealed only when exposed to UV light).

Creative Direction : Daniel Arsham
Development : Manuel Suarez Prat, Liv Montuori
Product Manager : Max Bente, George Griffin
 
cklab-ad2

3180ac71283635.5bbfb3457efdc

3e5b6171283635.5bbfb345810bf

c1134871283635.5bbfb3457eb40

a29d1b71283635.5bbfb3458153d

80dc1e71283635.5bbfb3457fb9b

38fd4e71283635.5bbfb34580c2f

cc088871283635.5bbfb34581b77

1f0b4771283635.5bbfb3457f688

78f82f71283635.5bbfb345801c9

65cfbc71283635.5bbfb345807e3

82f78371283635.5bbfb34581fe5

cf0f0171283635.5bbfb34582430

c8e3fc71283635.5bbfb34583599

511fb371283635.5bbfb34583147

 
icon
icon

Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | Instagram @MrBailey_ | www.MrBailey.co.uk