Adidas designer, Florent Baheux recently shared some insight into the initial design and development process of the Adidas SUPERCOURT.
“The process of the Supercourt was to mix and match digitally some key elements from our large adidas shoe archives. Inspired by the different eras of Tennis, between the 60’s and 80’s, the Supercourt is shoe made out of modern twists of archives details. Really fun to work with Lena on how to re-invent classic white sneakers. ” – Florent Baheux
Below you can see some of the initial inspiration, development samples and the final shoe.
Design: Florent Baheux, Lena Groneck
Creative Direction: Nic Galway
Development: Adam Maher
Marketing: Christopher Wheat
Images via Hypebeast
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