Adidas SUPERCOURT Design Process

Adidas designer, Florent Baheux recently shared some insight into the initial design and development process of the Adidas SUPERCOURT.

“The process of the Supercourt was to mix and match digitally some key elements from our large adidas shoe archives. Inspired by the different eras of Tennis, between the 60’s and 80’s, the Supercourt is shoe made out of modern twists of archives details. Really fun to work with Lena on how to re-invent classic white sneakers. ” – Florent Baheux

Below you can see some of the initial inspiration, development samples and the final shoe.

 

Design: Florent Baheux, Lena Groneck

Creative Direction: Nic Galway

Development: Adam Maher

Marketing: Christopher Wheat

 
       

Images via Hypebeast

  icon icon
Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | www.MrBailey.co.uk

Start the conversation