adidas Originals C-10 Design | Brian Foresta & Erik Hernandez (Video)

One of the most innovative designs of the year, the adidas Originals C-10 by designer Erik Hernandez is a mix of inspirations from the past, present and future. Tying into the heritage of the brand, the C-10 uses the external heel counter from the ZX 000, while moving the brands branding forward and away from the traditional 3 stripes, the C-10 is a pretty bold step in a new direction for adidas, and I have to say I’m definitely a fan.

I really love the mix of moulded parts with the more soft and organic strap, the crisp lines of the outsole and mix and finishes on the materials lead to super innovative and totally different looking shoe.

Check out what adidas Originals North American Design Director Brian Foresta and C-10 Designer Erik Hernandez have to say about what their inspirations behind the concept were, in the video after the jump –

 

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Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | www.MrBailey.co.uk

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