A personal project by designer, Allen Largin, the adidas Exposure project is not just a footwear concept, but an entire system. The idea being that viewers watching a Basketball game (or any game I assume) on TV would essenitally be able to track their favourite player via highlighted, ‘flight paths’ emanating from the player’s footwear.
Housing this tech would be Allen’s, adidas Exposure Boost concept – an organically engineered Basketball shoe that hosts a fairly complex medly of materials and layers in it’s sole make-up. From a boost midsole to a torsion plate, flexible tpu and a decoupled outsole, the sole is packed with a great mix of componants. The upper features a beautifully designed, dynamic lacing system and clean, fused elements.
You can check out Allen’s cleanly rendered final concept and an overview of the in-depth project, below.
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