Douchey voice-over aside, this French-Made adidas Consortium Superstar video is actually pretty interesting. I’m always a fan locally produced footwear in general, and it’s always nice to have a glimpse at some of these smaller factories. This particular factory being in the charming village of Dettwiller in Eastern France. One of the last family ran and owned factories in the region, the Ateliers Heschung opened their doors for us to briefly check out their hand crafting skills.
Check out the video in full, below.
Product Designer + Footwear Architect | Founder of @ConceptKicks | Instagram @MrBailey_ | www.MrBailey.co.uk
ConceptKicks © 2013-19