adidas Choleah by Markus Westerberg

Designer Markus Westerberg just posted some of the initial design and development process for the adidas Choleah High and Padded womens winter boot styles.

The project brief was to rejuvenate the current Choleah family and expand the range with a high winter boot that could sit next to existing Choleah silhouettes.

The Choleah high features a zigzag padded pattern and overall clean design language, while the Choleah Padded has a slightly more aggressive feel while retaining a clean look. Both styles also feature ClimaProof and PrimaLoft. I’m not entirely sure what PrimaLoft is, but it sounds quite fancy and I’m sure it help keeps your feet warm, dry and cozy.

You can check out the initial inspirations through to final hero shots of the rejuvenated Choleah styles, below.

Project manager: Andrej Zwer, Terese Faelt
Design direction: Stephan Dietrich, Christian Zwinger



Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks |

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