A Moment for the Under Armour 3D Architech

While every large brand is equipping themselves for the inevitable 3D arms race to viable mass production, Under Armour snuck in and pleasantly surprised the footwear industry with possibly the most aggressive, raw and sleek sneaker to feature a 3D printed midsole to be released to-date. (Adidas gets a nod for their initial Futurecraft model, but that’s essentially just an Ultraboost with a 3D printed sole attached to it, so it’s not quite the same thing.)

Matter of fact, scrap the 3D and this shoe is still special. The organic feel of the sole at the front encapsulating the dynamic, wild midsole, clean perforated vamp with a zip closure that leads to an elastic collar that wraps around the ankle. For me, this is how I’ve imagined Under Armour footwear being for quite some time; aggressive and progressive yet still clean and stealthy.

See for yourself, below.

Photography by Connor Parrott






Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | www.MrBailey.co.uk

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