From illegal gill nets to the final concept shoe, launched at the United Nations earlier this year, Alexander Taylor Studio worked with adidas & Parley to create, in my opinion, one of the best innovations in footwear in recent memory.
Utilizing tailored fibre placement (TFP – developed by Alexander Taylor Studio and adidas), they worked together with both adidas and Parley to create a shoe made from ‘re-engineered Parley Ocean Plastic’; reprocessed plastic collected during clean up operations and nylon from illegal deep sea gillnets, salvaged off the coast of West Africa.
The green wave pattern is created from recycled gill net that was dredged from the sea and recycled into the fibre. The rest of the upper is created using waste plastic collected from the Maldives, where the government is working with Parley to rid the island of the issue within five years.
“A designer can be the agitator and the agent for change. He must be entrepreneurial in spirit, seeking out collaborators to reach amazing solutions which outperform and offer truly viable alternatives to current methods.” – Alexander Taylor
To conincide with World Oceans Day held on June 8th, the collab shoes are being launched in an extremely limited edition of 50 pairs initially. Those of you that want to enrich your feet with these special edition sneaks, will have to take part in their Instagram competition by submitting a video that demonstrates their commitment to stop using single-use plastic items, to be in for a chance to get a pair.
Below you can get a glimpse at some of the early protos and development of the adidas x Parley recycled shoe, as shown on Alexander Taylor Studio’s Instagram feed.
many many hours of work with a hugely dedicated team @adidas the most rewarding project to be part of……we now have a fully operational running shoe made from illegal gillnet and ocean PET collected in the Maldives :- Parley Ocean Plastic. @cyrillgutsch @parley.tv……..just the beginning! #adidas #adidasrunning #innovation #innovate #fortheoceans #fashion #plastic #seashepherd #sport
A video posted by Alexander Taylor (@alexander_taylor_studio) on
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