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A Look At The Design Process Behind Adidas’ N3XT L3V3L

Adidas VP & Brooklyn Creator Farm Creative Director, Marc Dolce recently shared some insight into the intial design of adidas’ latest Basketball sneaker, the N3XT L3V3L.

“BROOKLYN, New York, November 27th – adidas Basketball today introduced its latest footwear and apparel collection for the Spring/Summer 2019 season, co-created with the adidas Brooklyn Creator Farm. Born from Brooklyn and inspired by collaborative conversations with athletes in New York City, the collection is designed to lead basketball’s ongoing evolution and push boundaries to enhance the future of the game. Highlighted by N3XT L3V3L, Marquee Boost and Pro Vision silhouettes, four unique colorways will be available exclusively on adidas.com for 24-hours on December 1st before official launch later this year. /// Big s/o @nickdaiber ✍️ @denisdekovic @johnkaiserknight” – Marc Dolce/Adidas

You can see some of the initial sketches, as well as some beauty shots of the final product, below.
 
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Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | Instagram @MrBailey_ | www.MrBailey.co.uk