Product designer and adidas Originals Footwear Designer, Lena Ida Kanke recently shared some insight into the creation of the adidas SC Premiere, Supercourt and the Supercourt RX.
“A contemporary take on adidas classic Court heritage! 🎾 So happy seeing this one being launched globally earlier this year! Great team work, great project and great outcome! Possibly one of the project I’m being most proud of!” – Lena Ida Kanke
Below you can see some of the process and line art, as well as the finals SC models.
Creative Direction: Oddbjorn Stavseng + Nic Galway
Product Design: @lenaidagroneck
Color + Materials: @luijacuzzi + @joshuag1989
Product Management: @brettletourneau + @chriswheat
Communication and Launch: @clubalex + @maherjennifer
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