A Look At Havaianas’ “Tradi Zori”

Havaianas Footwear & Industrial Design Manager, Leonardo Boin recently shared some of the initial sketches behind their latest sandal, the “Tradi Zori”.

A totally new direction for the brand, the style is a combination of their “Tradicional” Havaianas flip flop design mixed with a Japanese Zori sandal.

According to Highsnobiety‘s, Lucy Thorpe “The story goes that Havaianas was founded after executives from Brazilian sporting goods company Alpargatas traveled to Japan in the early ‘60s and were taken by the Zori’s durability and affordable design. On returning to Brazil, they redesigned the Zori to better suit the needs of Brazilian workers, making it more ergonomic and switching out rice straw for rubber so it was waterproof. This new flip flop was named the Tradicional and to this day it remains one of the most popular lines in Havaianas’ collection.”

Below you can see some of the initial sketches, as well as the 3D development models and the final silhouette.

Tradi Zori Design Team:
Leonardo Boin
Marlon Motta
Guilherme Pedro

 

   
Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | www.MrBailey.co.uk

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