A Glimpse At The Development Of FUTURECRAFT.LOOP

Yesterday, Adidas unvieled their latest addition to FUTURECRAFT entitled, “LOOP” – a 100% recycled, closed loop concept created with Parley For The Oceans.

“FUTURECRAFT.LOOP is a transformative approach to designing performance shoes that are made to be remade from the outset, by using one material type and no glue. Each component is made from 100% reusable TPU – it’s spun to yarn, knitted, moulded and clean-fused to a BOOST midsole using adidas SPEEDFACTORY technology . Once the shoes come to the end of their first life and are returned to adidas – they are washed, ground to pellets and melted into material for components for a new pair of shoes, with zero waste and nothing thrown away. Each generation is designed to meet the adidas sports performance standard, without compromise.” – adidas

Senior Designer Running Advanced concepts, Ulisse Tanzini shared some of the initial sketch/renders as well as what looks to be an early stage sample, which you can see below, as well as some shots of the final product.

via @stanziuli
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Mr. Bailey

Product Designer + Footwear Architect | Founder of @ConceptKicks | www.MrBailey.co.uk

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  • Jesus - 1 year ago

    Game changer without a doubt.