Yesterday, Adidas unvieled their latest addition to FUTURECRAFT entitled, “LOOP” – a 100% recycled, closed loop concept created with Parley For The Oceans.
“FUTURECRAFT.LOOP is a transformative approach to designing performance shoes that are made to be remade from the outset, by using one material type and no glue. Each component is made from 100% reusable TPU – it’s spun to yarn, knitted, moulded and clean-fused to a BOOST midsole using adidas SPEEDFACTORY technology . Once the shoes come to the end of their first life and are returned to adidas – they are washed, ground to pellets and melted into material for components for a new pair of shoes, with zero waste and nothing thrown away. Each generation is designed to meet the adidas sports performance standard, without compromise.” – adidas
Senior Designer Running Advanced concepts, Ulisse Tanzini shared some of the initial sketch/renders as well as what looks to be an early stage sample, which you can see below, as well as some shots of the final product.
Product Designer + Footwear Architect | Founder of @ConceptKicks | Instagram @MrBailey_ | www.MrBailey.co.uk
ConceptKicks © 2013-19