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A Closer Look at the Nike Epic React Animation

Nike reached out to Art Director & Designer, Santi Zoraidez to come up with their lastest animation for the Nike Epic React. As you can see below, the imagery is as inspiring & playful as it is incredibly well executed.

“So happy to have been approached by Nike to be part of the successful campaign releasing the new and revolutionary Epic React Flyknit! Long working hours and passion for work it was the formula to bring this project to life!
Years ago when people asked: “What’s one of your career’s biggest dreams?” I used to say “I would love to work for Nike”. So, here I am! Doing fun stuff for this great brand together with nice people, and it feels great!” – Santi Zoraidez

Directed by Santi Zoraidez
Art Direction & Design: Santi Zoraidez
Lead Animation: Facu Labo
Additional Animation: Edward Chiu / Diego Diapolo / Javier Bianchi

You can see more of Santi and his teams impressive work, below.
 
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END. Clothing

Mr. Bailey

Designer + Footwear Architect | Founder of @ConceptKicks | Instagram @MrBailey_ | www.MrBailey.co.uk