The recent invasion of super uniquely designed footwear from Chinese performance brands continues to infiltrate the sneaker market, with these LI-NING WAY OF WADE 2 ACE NYFW, being a perfect example.
Unveiled at New York Fashion Week’s “China Day” in Feburary. The China Day was held in association with The Council of Fashion Designers of America (CFDA) and sponsored by Tmall. Four brands – Li-Ning, CLOT, Peacebird and Chen Peng were selected to attend (more info about that here).
There are a couple things that stand out to me the most about this shoe; the first being that the balance of performance and style in Asian sportswear brands seem to be getting better and better with every release, the other being the words “DESIGNED IN BEIJING and MADE IN CHINA” embossed boldly on the sneaker’s medial quarter panel – which to me, signifies a massive shift in the way the Chinese are beginning to embrace their own, Chinese made brands and products. This may in fact, be one of the boldest claims ever made by Chinese brands.
Whether you love the shoe or hate it, it’s causing a reaction, which is (usually) a massive step in the right direction for any brand.
You can see more beauty shots of the heavyily acronymed “WOW 2 ACE NYFW” from LI-NING, below.
Product Designer + Footwear Architect | Founder of @ConceptKicks | Instagram @MrBailey_ | www.MrBailey.co.uk
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